Happily Ever After


On a trip to New York a couple years ago, two friends and I decided to play dress up in the Disney Store on 5th Avenue. We stumbled upon a top hat and veil wedding set, complete with Mickey Mouse ears. I beg the serious question: who would wear those things on their wedding day? While my friends and I tried on these headpieces all in good fun, it occurred to me that someone or more likely some people had actually worn them before to their weddings. I recall back to the last wedding I went to, a superfluous extravaganza that could have paid for an Ivy League education, but that was beside the point. Upon congratulating the bride she squealed "I just wanted to be a princess," less than a year later she was divorced. The hype that surrounds the wedding really leaves the marriage as the downturn, after all, that’s when real life sets in and the idea of the happily ever after fades. That is the disappointment. There’s a reason Disney never shows you what happens after the happily ever after, reality isn’t so pretty. Yes, there have been sequels, but they fail to tackle or shed a light on these post happily ever after relationships.

Those headpieces are a small example of Disney’s Wedding and Honeymoon division and considering the significant amounts of revenue that Weddings and Honeymoons bring into the Disney Corporation I doubt we’ll ever get to see what happens after ‘happily ever after’ in a Disney film. The image above is a reminder that not only does Disney produce the happily ever after, but it profits from it for years to come as each of the industries of this major corporation funnel into one another.

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